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Let's Be Social

Off-Beats was a fun school project at BCIT. We took turns creating content, curating different social channels each week.

Social Media - Student & Group
Social Media - Professional  Work

Responsible for specific social media posts as part of my job role at Metro Vancouver's Annacis Reasearch Centre.

Travel Apps

 Working at Annacis Research & Event Centre was an excellent experience and I truly enjoyed marketing this beautiful, LEED platinum, Wood-first building via advertising and social posts. I learned so much about green energy, recycling, liquid waste and water reuse and the Centre is an amazing venue for events. Visit Annacis Reasearch & Event Centre.

 

Annacis Research & Event Centre

Film Week

Who doesn't like a good cheesy film? I wrote the article to the left for Film & Entertainment week.

Happy Halloween

OffBeats sample blog post for Halloween and scary film preferences.

Walking in the Rain

Be Credible,  Be Human.

Understand your audience. What will resonate with communities? Find out. Do your research, be curious, ask questions, have empathy, write your goals and strategies. And most importantly, craft social storytelling for humans, not for robots.

All Projects

Offbeats is a group project based on the idea of an arts collective with a love for the unusual. Be it fashion, toilet culture, books, remix of arts or film and entertainment, we were out to find the weird and the wonderful to share with an organically grown social media audience.
That audience's main demographics are 15 yrs. old to 45 yrs. old, any gender, students, employed, any ethnicity, single or married.  I created personas to help us envision audiences we might have.  OffBeats  Personas


Each week we took turns developing a theme, writing an original article and providing supportive curated content via research and links. Each week we hosted a different social media channel and we were responsible for writing a short supporting original article for the other team member's weekly theme, posting content, and responding to comments. A very colourful website template was created to host the articles.
It was great fun and a rewarding team experience!  View Off-Beats website


 

Off-Beats

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